tabayer at nordstrom
Tabayer’s shop-in-shop at Nordstrom’s 57th Street flagship brings the luxury jewelry brand’s refined sculptural aesthetic into one of New York’s most notable retail destinations. Visual Elements collaborated closely with Tabayer and Nordstrom to develop the full interior design expression along with a suite of custom jewelry fixtures. The result is an elevated gallery-like space that blends architectural softness with meticulous craftsmanship.
Tabayer required a precise combination of curved forms, warm materiality, and discreet security features. Many fixtures incorporated complex radiuses, bull-nose details, and asymmetrical shelving that demanded exact engineering. All display cases required integrated lighting, concealed hardware, and lockable showcases to protect high value merchandise without disrupting the gallery-like aesthetic.
The challenge of executing this level of refinement within Nordstrom’s active flagship environment required careful coordination, consistent prototyping, and seamless collaboration between our design, engineering, and in-house manufacturing teams.
Visual Elements translated Tabayer’s sculptural design language into a complete fixture program made with precision and subtlety.
Key solutions included:
- Crafting curved, bull-nosed jewelry cases with museum-quality clarity and stability
- Engineering asymmetrical shelves with integrated lighting channels and hidden power management
- Creating lockable display vitrines with concealed mechanisms to maintain clean sightlines
- Developing consistent material finishes that complemented Tabayer’s refined palette and jewelry forms
- Coordinating directly with Nordstrom’s construction and visual teams to ensure a smooth installation within an active premium retail floor
The result is a serene, sculptural interior that supports storytelling, elevates product presentation, and reflects Tabayer’s luxury positioning.
design elements
integrated lighting
Lighting was seamlessly integrated into the shop, illuminating product and highlighting the differing textures of materials through-out.
solid wood & surfaces
bullnosed details & UV bonded glass components with tight tolerances meant using a mix of our experienced craftspeople, 3d modelling and CNC machining.
customer experience
Outcome
The completed shop-in-shop presents Tabayer in a soft architectural landscape that feels intimate and exclusive. Curved casework, layered lighting, and warm materials come together to create a quiet yet elevated environment that stands out within one of Nordstrom’s most iconic jewelry floors. The precision manufacturing and integrated detailing showcase Visual Elements’ ability to deliver complex, luxury-grade fixtures at the highest level.
conclusion
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birks royalmount
Visual Elements partnered with the architect and general contractor to bring Birks’ Royalmount location in Quebec to life. Known for their heritage and luxury, Birks required a high level of precision for this project.
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