birks royalmount
project background. Visual Elements partnered with the architect and general contractor to bring Birks’ Royalmount location in Quebec to life. Known for their heritage and luxury, Birks required a high level of precision for this project. Our team engineered and manufactured custom showcases, millwork, and wall claddings made of wood, metal, and glass, with integrated lighting, security systems, and fabric-wrapped pads. Seamless coordination with the project team ensured flawless execution, resulting in a retail space that reflects Birks’ commitment to quality and elegance.
birks: precision craftsmanship for a canadian icon
The challenge. Delivering complex, high-end fixtures for Birks' flagship location required not only exceptional craftsmanship but also meticulous coordination between the architect, general contractor, and Visual Elements.
our approach
We developed custom solutions that met Birks' demanding standards. Fixtures were built from wood, metal, and glass with intricate finishes, integrated security, and lighting systems. Each element was tailored to meet the aesthetic and functional needs of this luxury jeweler.
design elements
customer experience
Birks praised the attention to detail and craftsmanship that went into every element of the project, noting that the final space perfectly aligns with their brand’s luxurious identity and heritage.
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savage x fenty wholesale selfridges
Visual Elements partnered with Savage X Fenty to design, engineer, manufacture, and install fixtures for their shop-in-shop at Selfridges, London. The concept focused on simple shapes and curves, using a metallic lavender finishes and contrasting stainless steel. Subtle branding, like laser-etched X’s, were seamlessly integrated throughout.
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