savage x fenty at selfridges
project background. Visual Elements partnered with Savage X Fenty to design, engineer, manufacture, and install fixtures for their shop-in-shop at Selfridges, London. The concept focused on simple shapes and curves, using a metallic lavender finishes and contrasting stainless steel. Subtle branding, like laser-etched X’s, were seamlessly integrated throughout.
savage x fenty: a bold retail presence in the UK
the challenge. We worked to bring the client’s vision to life, leveraging our in-house design and manufacturing facilities to create a refined retail experience. Engineering fixtures for efficient shipping to the UK was also key to the project’s success.
our approach
Using our extensive prototyping capabilities, we crafted a design that perfectly embodied Savage X Fenty’s brand. Fixtures were engineered for both aesthetic appeal and practical use, ensuring smooth export and installation overseas.
design elements
signature finishes
A custom metallic lavender and stainless steel combination created a sleek and modern look.
seamless branding
Subtle, laser-etched X’s added a distinct brand presence without overpowering the design.
customer experience
We were proud to help Savage X Fenty establish a fully branded retail presence in the UK, successfully executing a design that aligns with their bold identity and enhances the shopping experience.
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