moose knuckles royalmount
project background. The Moose Knuckles flagship store at Royalmount Mall in Quebec embodies the brand's commitment to craftsmanship and high-quality retail environments. Visual Elements played a key role in bringing this vision to life, engineering and manufacturing the millwork and fixtures that define the store's interior. Our scope included wood, metal and stone elements, with integrated lighting that highlights the Moose Knuckles product line. The combination of premium materials contributes to the sophisticated yet inviting atmosphere of the store.
Moose Knuckles: Craftsmanship Meets Retail Innovation
The challenge. The complexity of the Moose Knuckles flagship required careful planning and coordination with the general contractor, particularly regarding integrated lighting and power requirements. Many of the fixtures are ceiling-mounted, necessitating precise alignment to meet electrical needs. Ensuring that the lighting integrated seamlessly was essential to enhancing the in-store experience by focusing attention on the products and contributing to the overall ambiance.
our approach
Visual Elements engineered detailed fixture designs with a focus on functionality and a cohesive aesthetic. Full-scale mockups were created and reviewed in collaboration with the Moose Knuckles team, ensuring each element was perfected before production. Fixtures combined wood, metal and stone to achieve a rich material palette, and integrated lighting solutions to emphasize the products on display. Our approach to engineering and coordination ensured the fixtures and millwork complemented the design envisioned by Moose Knuckles' team.
design elements
integrated lighting
Lighting was seamlessly incorporated into wood, metal and ceiling-mounted fixtures, ensuring all products were illuminated and visually prominent.
premium material use
Stone accents and metal detailing contributed to the refined feel, supporting the brand’s modern loft-inspired concept.
functional design
Each fixture was crafted to be both functional and visually cohesive, supporting the store’s atmosphere while ensuring practicality for retail use.
customer experience
The flagship store is designed to be an inviting yet sophisticated space that allows customers to fully immerse themselves in the Moose Knuckles brand. Integrated lighting highlights the products, allowing them to take center stage, while the use of rich materials and thoughtful details contributes to an elevated shopping experience. Visual Elements' work ensures that every aspect of the store enhances customer interaction with the Moose Knuckles collection.
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hoka
We engineered, prototyped, and manufactured millwork and fixtures for Hoka's flagship store in Midtown Manhattan. The project involved developing flexible fixtures that could accommodate a wide range of products, while aligning with the brand's active, vibrant image. Full-scale prototypes were created to ensure functional integration of custom finishes and lighting, and to finalize the design details. Our coordinated efforts with the client ensured that the flagship store met the highest standards for both visual impact and functional use.
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