BUILT TO MEET YOU
built for scale
one idea. many stores. no room for inconsistency.
lululemon — soho flagship, new york
fixture program built by visual elements
expanded message
A retail idea is only as strong as its ability to hold up beyond the first store. Rolling out a concept takes more than repeating a design. It takes clear standards, smart details, production control, and a partner who understands how to protect the original intent across every location.
what this means for your project
your first location should not become a one-off problem.
We help brands think through how a concept will be built, repeated, adjusted, shipped, installed, and maintained before it becomes a larger program.
project / process highlight
lululemon soho flagship
a flagship built to influence what came next.
Lululemon’s SoHo flagship became more than a single retail environment. It helped establish a new fixture language that could support future locations with consistency, flexibility, and performance. VE translated the concept into a highly engineered program with proprietary pill-shaped metal hardware, curved long-span shelving, concealed steel reinforcement, column-wrapping fixtures, and modular components designed to adapt across locations.
how ve supports it
01
prototype with purpose
Refine the concept before it becomes the standard.
02
engineer for repeatability
Resolve the details that need to perform across multiple locations.
03
support the rollout
Coordinate fabrication, project management, installation, warehousing, and logistics under one roof.
start a conversation
planning a rollout, refresh, or multi-location program?
No matter your vision or goal, our skilled team of engineers and designers is ready to collaborate and bring it to life. Let’s connect and explore the endless possibilities together.
let’s discuss how we can turn your vision into a reality
"*" indicates required fields
Brands We Collaborate With
